Marketing Tools for
Norman and Partners Lawyers
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When Norman and Partners contacted us first, they had no marketing strategy in place, and didn’t have a systematic approach to attracting new customers.
The company worked in b2b market where all the main decisions are made by senior managers. Such companies usually need a clear, long-term marketing strategy. Therefore our major goal for Norman and Partners was to provide them with the right sort of information.
Anna Zasuhina
Project Manager
When the client has made his choice of Logo and Style, we usually ask him to choose out of 3 design sets again. When it all gets finally approved by the client, we put together a User Guide booklet: a clear set of instructions on how to use his Corporate Identity.
The User Guide is a set of instructions on how to use the visual identifications of your brand in the best way. It will help you control the use of your brand, choose your logo sizes, colours, fonts, and any other visual elements that are part of your Signature Style. It will help you create a professional image of your company.
You will receive 4 templates in a universal format, internationally accepted by all publishing houses.
The next step is to make presentations for your company. Such presentations can be used as a supporting material for meetings or special events. They also can be included into your Sale Scenario.
Each presentation has 2 main goals:
| 1. Get the client acquainted with the company and its Manager. | 2. Provide detailed information on each service |
The next step is to create a professional website. In the first stage of building a website we organise your main pages in a user-friendly manner. Then we create a separate page for each of your services: we design, layout pages, write the content, prepare detailed descriptions and visual illustrations of what you do, highlighting your strengths. Our overall task is to make your site visitor submit an order and become your customer.
Customs Policy is one of the main directions of Norman and Partners lawyers. It is a very narrow field of law which contains a lot of professional jargon, difficult to understand for an average client, not educated in this field. That is why we use a lot of infographics, illustrating the most difficult questions of Customs Policy.
Logo
Business Cards
Letter Head
Presentations
Professional Website
Corporate Identity Guideline
Infographics
Website ownership agreement and User Manual
Our Marketing Specialist will consult you about your website and style.
