Publications | Legal Marketing

Books

Legal Marketing:

How to attract clients
for law practices?

In this book you will find:

how to develop a strategy for attracting new clients for law practices;
what practical marketing tools are there;
what is PR Marketing;
how to spend as little as possible on marketing but get maximum results.

The book is written in a simple language that is easy to understand. It gives many practical examples from our own experience in working with lawyers in Russia, Ukraine and Kazakhstan.

Legal Marketing:

How to sell legal services
with your website?

In this book you will find:

how to build a selling website;
what is important in a website for attracting clients;
how to develop an effective site optimization strategy.

You will also receive:

many real-life examples;
visuals and their explanations;
action plans.

If you take our advice today, you will considerably increase your business flow in the future.

Legal Marketing:

How to develop a brand
for a law practice?

In this book you will find:

why do lawyers need a brand;
how does your brand affect your income?
what is Legal PR and how you can use it;
practical instructions on how to create a brand.

The book gives you step by step practical instructions on how to create your personal brand – the main attribute of all successful lawyers.

Legal Marketing:

How to sell legal services?

In this book you will find:

what effective sales are;
how you can learn to sell legal services;
how to create a sales department in your law practice;
tools and techniques for selling legal services;

This book is about the best weapon of your competition: effective sales. The author is telling about strategies for selling legal services, and offers you practical tools and techniques for selling your services more effectively.

Films

Video marketing for professional services

Training film

In this film you will find:

what is video marketing;
how to make a great video for your business;
how to promote your video on YouTube;
how to attract more followers to your channel.

How to make a website for lawyers?

Training film

In the film you will find:

why lawyers need a website
what technologies are used for building a website
how to optimize your site in the Internet

How to promote a law practice?

Training film

In this film you will find:

what methods are used for promoting legal services
what tools you can use for promoting your company
what marketing strategies you can use online and offline

How to create a website that really sells?

Training film

In this film you will find:

how to attract clients
how to increase sales with your site
how your website can help you to develop your business

How to attract clients to professional services business?

Training film

In this film you will find:

the basics of marketing
real life examples from our clients
how to increase your sales

How to attract clients and increase your sales?

Training film

In this film you will find:

how to attract more clients
how to increase your sales
how to develop your business effectively with your website

Media

Client Management
2 (10), June 2014, p. 110-116

Tools for attracting new clients in professional services market: developing information products

How to attract clients into professional services market, creating various information products

Online Marketing
6 (84), December 2014, p. 346-354.

How to use landing for attracting new clients in professional services business?

How landing pages can help you to attract new clients?

Sales Management
6 (73), December 2013, p. 382-386

Educate your customer: how will it affect your sales?

Educating your clients can really change your sales. Tips on how to help your clients succeed and increase your sales at the same time.

Client Management
4 (08), December 2013, p. 288-292

Generating leads in professional services business: how to lead your client to closing a deal?

How to generate business leads and how to turn leads into business deals most effectively?

Sales Management
4 (71), August 2013, p. 240-246

Sales management for professional services business

The article describes the specifics of selling professional services and formulates basic principles for successful sales.

Sales Management
5 (72), October 2013, p. 274 – 280

Sales management for professional services: how to train your sales staff?

Why your employees need training in selling professional services.

Online Marketing
5 (83), October 2014, p. 268-282

How to create a site that really sells your legal services?

The article goes into details of how to build a selling website.

Sales Management
1 (74), February 2014, p. 44-48

Selling professional services in B2B market

The article tells about the difficulties with selling professional services in b2b market.

Client Management
3 (07), September 2013, p. 216-224

How to attract clients to your start up in professional services business

How to attract clients to a start up? Why you should start marketing before you open a business?

Client Management
3 (11), August 2014, p. 234-238

What do you need to know about the visitors to your site if you want to make them your clients?

What do you need to know about your visitors to increase the conversion rate? How your visitors make decision.

Law Practice
49 (832), December 3, 2013.

Creating the demand

The article tells how to create the demand in order to increase the sales.

Law Practice
42 (825), October 15, 2013

Valuable education

The article answers the question: “how to use marketing technologies to increase the prices of your services”.

Law Newspaper
39, September 24, 2013

Lawyers are coming to realize that marketing and advertising are essential nowadays.

Interview with Dmitry Zasuhin about The Legal Marketing Laboratory

Ukrainian Lawyer
7-8, 2014.

Presenting your firm

This article is in Ukrainian language. It tells about your signature style and its basic elements. Why do you need to have your own style for your law practice?

Treningo
5 (5), 2013

Effective Legal Marketing

The article is about Legal Marketing and how to develop your own business.

New Lawyer Newspaper
17 (154), September 2013

I will meet you online

How to attract more clients with your website?

New Lawyer Newspaper
14 (151), June 2013

Low cost marketing

The article tells how to attract more clients in the beginning of your practice.

New Lawyer Newspaper
20(157), 2013

The Internet: new opportunities

The article tells how to attract clients with various internet tools such as email, contextual advertising, social networks, video hosting and blogs.

New Lawyer Newspaper
23 (160), 2013

How to develop a brand?

How can a lawyer develop a brand name? Infographics illustrating how to create a personal brand for a lawyer.